The Rwanda Office of Tourism and National Park (ORTPN) has used this event to raise much needed revenue through their Adoption Program. The revenue raised ensure they can finance initiatives that help them deliver on their promise to protect the mountain gorilla and achieve their mission to remove them off the endangered species list. Individuals and Corporate Companies can get involved by adopting a baby gorilla.

Four adoption categories are in place:

• Platinum
• Gold
• Silver
• Bronze